The Best Business You Need to Have Now

You have a good idea and now think about starting a business. Okay! But where to start? This is the question every entrepreneur faces before founding his first business. But do not worry, we propose here a step-by-step plan to start on a solid foundation.

Validate your perceptions

We do not fare alone. If you have a good idea of ​​a product or service, first meet your potential customers to validate if your idea meets their needs and if they intend to pay for your solution. With the small business management this is the perfect bit.

  • Approach them with open questions to get as much information from them as possible. One by one, perhaps you will identify in this way the person or persons who will first test what you have to offer.
  • The company sells soft drinks with maple. Before launching their products, they conducted tastings. They then adjusted their revenue based on participant feedback.

The mistake to make in this case is to approach only those around you. As loved ones tend to encourage rather than tell the real substance of their thoughts, their comments may be a bad guide.

Identify how you will stand out

We rarely arrive in a market that is not already occupied by competitors. So be sure to identify what will make you stand out. Will it be the price? The quality of the product? The possibility of offering tailor-made? It’s up to you.

And that’s not true just for the products. We can also stand out when offering a service, be it through customer experience, speed of response and quality of service, for example.

It is therefore important to know your competitors well and to identify how to avoid becoming a “me too”, that is to say a company that offers exactly what another offers, without distinguishing itself.

Evaluate the cost of the project

Entrepreneurs tend to underestimate the costs associated with a business. For example, they will underestimate the size of their working capital, or the cost associated with leasehold improvements. Some also overestimate their debt capacity.To avoid miscalculation, it will be necessary to knock on doors! Turn to suppliers, businesses and traders who know your environment. For example, a baker will meet flour suppliers to evaluate the costs of raw materials. A real estate broker might well inform you of the costs associated with leasehold improvements.

Your competitors, or the people who do business with them might even want to help you. We must dare to ask them.

A contractor should not stay behind his screen to learn about his market. He must be in the field and talk to people.

Estimate realistic sales figures

First sales may be slow in coming. On the one hand, you will need to make known your potential customers, but also to break every step of the production and delivery of your offer.

Take a conservative approach when it comes time to make sales forecasts, and rely on your market research to get there.

7 Ingredients To Motivate Your Sales And Marketing Departments

Sales and marketing departments do some of the most important jobs within any organisation. The questions will always come back on to them as to where the performance is coming from, what the direction is and how the growth is going to be achieved.

There are strenuous targets short and long-term, and the focus to deliver the results is often relentless. They are also enjoyable job roles in the correct environment. And to achieve the synergy of perfect momentum, it requires effort from both sides. The support network, the goals and the motive has to be set and well-communicated for the natural progression to go forward.

They need motivation in different forms. Because sales and marketing do have different tangible end points. A score on the board, a new lead, a retained customer, or an influx of traffic and awareness which is invaluable – but harder to quantify.

Your have to establish the differences of your work force motives to come in every day and do their job to the best ability. Is it time, is it money. Possibly other elements too worth considering.

The following tips will help you motivate your sales as well as marketing departments.

1. Set Goals

The first thing a boss should do tell the marketing and sales team is to set their daily, weekly, monthly and annual goals. This is the most effective way to follow what you have to achieve. The daily goals will keep you on the track. Success of daily goals will motivate you for weekly goals and the chain continues. Motivation never comes without goals.

2. Track Daily Wins

Another thing to do is to track down the daily performance, know the weak and strong areas and devise next strategies accordingly. Tracking daily performance is a great way to know your mistakes and what went wrong. You can outdo your performance and achieve more than your set goals if you track the wins every single day. Little things matter and tracking daily wins is one of the smallest things for keeping your team motivated. You must support your staff to get these wins. Provide the tools, the budget, the knowledge.

3. Celebrate Together

Whenever there is an individual or team achievement, everyone should be part of the celebration. The bigger role will play the leader or the boss. If the bosses know how to enjoy and celebrate with them teams, believe me they can just make new leaders and bring amazing life to the teams. The team members feel happy when the leaders celebrate them and let them know their success is valuable for the boss.

4. Give Great Rewards

The rewards are what keep the teams and employees motivated and encouraged. Marketing and sales departments run the business and profit comes because of these teams. They should be honored with prizes and rewards. The rewards can be medals, prizes, cash, any gifts or promotions and incentives with increased salaries. There can be nothing better than this when it comes to motivating the teams.

5. Let Them Pick Rewards

There are many alternatives and we see most of the companies have reward system for the sales and marketing sections. What they do is to honor them with a gift or prize. But what they can further do is to allow the teams to choose their own rewards. Give them a budget and let them pick anything of their choice. This will reduce your burden as well as encourage the teams.

6. Events and Team Building

You know how hardworking your teams are. Let them enjoy as well. Organize offsite events that can help the teams enjoy, celebrate the success and include a small portion on the training of your sales and marketing teams. Invite influencers and renowned marketers to keep your teams equipped with all the modern tools for better marketing and sales.

7. Lead by Example

This is where you can make further impact in the motivation of your marketing and sales teams. The boss should lead by example and show the juniors how things are done and should be handled. Your examples will make a path for them and they will know how you do things and where they need to make improvements for great performance.