Archive for December 2020

The reasons signage works so well

A good sign conveys a lot of information related to a brand, from the very smallest details like the colour to the placement of the signage there are various aspects to this marketing strategy that needs to pay close attention to. Marketing is a conflict between the advertiser and the prospects, while one puts in a lot of efforts to make sure that they are visible while the other makes efforts to try and evade the possibility of encountering these advertisements. Reputable signage company in Singapore help you get the best marketing strategy for your business and put up some of the best signage for your business.

There are probably “n” number of reasons as to why signage works so well in advertising a business this article tries to bring some to you:

Flexibility- while traditional advertising methods don’t leave much room for adapting to relevant consumers and are fixed on what can be advertised throughout a period. Signage gives you the flexibility to adapt to your consumers so much so that you can even display different messages depending on what time of the day it is.

Un-imposing- well if one thing can be said with absolute certainty about advertisements is the fact that if they could somehow enter your brain and play a message over and over, they would probably be doing it right now. Advertisements can be very imposing especially if they are non-interactive, signage feels less imposing if not at all and this is probably one reason it works well with consumers.

Engaging– the subconscious is the targeted area of the brain for the advertisers, this is the reason why they have visuals and colours that tap into deep emotions and connect with the viewers on a subconscious level.

Shapes– our eyes are scanner that is always scanning the surrounding for anything that’s out of the ordinary, or unique. These unique shapes of the signages attract our attention immediately as they come in the visual range. You can be environment friendly by going to companies that are famous for used scrap metals as that can recycle scrap metal and make good signage for your company.

Colours– It has been proven that colours can play a major role in the way we perceive things signages are one place where this is most evident. Ever imagined why the largest food chains in the world always have the colours yellow, red and blue in their logo? This is because these colours promote appetite which means more business for the organization.