As a business owner, one of your main priorities when it comes to customer service is to make your business friendly to senior citizens. Even if you’re not particularly focused on selling your products or services to an older demographic, making your business and the tools that you use for sales accessible to older people will not only help you to get more sales, but it will also help your business be more inclusive in general.
To help you see how this can be accomplished, here are three ways to make your business more senior friendly.
Make Everything Accessible
One of the first and best things that you can do to make your business more senior friendly is to look at your business through a lens of accessibility. In an ideal world, everything about your business would be accessible to people of all ages. But for older demographics, this might mean making some changes that you hadn’t originally thought of.
To help you with this, try to use your business in the mindset of someone who’s older or coming from an assisted living-type situation. Think both in terms of going to your physical location as well as using your digital services when you consider accessibility. This might include doing things like making sure people with wheelchairs or walkers can easily make their way through your store, that the text on your website is easy to read and follow, and more.
Properly Train Your Staff
Another thing that you can do to help elderly people be more accepted with your business is to train your staff on what your expectations are for them when interacting with people of an older generation. Sadly, many younger people get impatient when interacting with older people, so learning what you as the business owner expect from them can be helpful.
One thing you should focus on with your training is being helpful, respectful, and patient when working with older customers. This can take some practice. But if you can make a reputation for yourself as being friendly and helpful to the elderly, you could open yourself up to a new customer base.
Something else that you should put your effort into as a business is accommodating the needs of the elderly population that you’re working with.
In many instances, older people need places to rest while doing their physical shopping, people who can give them assistance, and other forms of physical and emotional support. So if you’re able to think about these things ahead of time and offer them to your elderly customer, this could be extremely helpful for them and great for your business.
If you want to make your business more friendly to the seniors in your area, consider using the tips mentioned above to help you see how this can be done.